There are several main factors in our idea /conception/, that support each other and define the volumetric, functional and aesthetical solution of the building:
-The urban area where the building will be located is typical of its rows of buildings that are different in height- starting from one, two floors and reaching to eight or ten floors. Benetton building is cumulative and interpretative image of all these various and contrasting buildings. It is not one monotonous, clumsy, complete and compact volume, but group of volumes. In this way dynamics, light, typical spaces and adequate participation in the environment will be achieved.